BusinessJan 2026 4 · 4 min read
Vibe Coding: How Indian Studios Are Using AI to Prototype Faster
“Vibe coding” — describing what you want instead of writing every line — has moved from meme to genuine workflow for early prototypes.
Why this matters now
We've seen the biggest speedup in throwaway prototypes: paper-prototype a mechanic in an afternoon with AI-generated scaffolding, then hand-rewrite anything that survives playtesting.
What we're actually seeing
Studios that treat this as a one-time fix rather than an ongoing practice tend to see the gains fade within a quarter — the teams getting lasting results build it into their regular process.
Our recommendation
Never ship vibe-coded logic straight to production — treat it as a faster paper prototype, not a shortcut past code review.
Written by
Vikram Iyer
Audio Lead, Enixo Studio
Owns sound design and audio implementation at Enixo, from FMOD integration to full adaptive scores.
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2 comments
JinxTheRogue 2 days ago
This is exactly the kind of breakdown I needed — saved for the next sprint planning.
PixelPilot 1 day ago
Curious how this holds up on lower-end mobile hardware?
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