BusinessJan 2026 4 · 4 min read

Cricket, Kabaddi and Beyond: Sports Licensing Opportunities in Indian Gaming

#Sports#Licensing#India

Cricket dominates sports gaming conversation in India, but licensing opportunities in kabaddi and other regional sports remain underexploited.

Why this matters now

A well-executed kabaddi or regional sports title taps a passionate, underserved audience with far less licensing competition than another cricket game.

What we're actually seeing

Studios that treat this as a one-time fix rather than an ongoing practice tend to see the gains fade within a quarter — the teams getting lasting results build it into their regular process.

Our recommendation

Look at second-tier sports licensing before you assume cricket is the only viable sports vertical — the audience is real, the competition isn't.

Written by

Vikram Iyer

Audio Lead, Enixo Studio

Owns sound design and audio implementation at Enixo, from FMOD integration to full adaptive scores.

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2 comments

JinxTheRogue 2 days ago

This is exactly the kind of breakdown I needed — saved for the next sprint planning.

PixelPilot 1 day ago

Curious how this holds up on lower-end mobile hardware?

← Previous Why Global Publishers Are Outsourcing More Game Dev Work to India Next → Designing Retention Loops for India's Price-Sensitive Mobile Players

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