BusinessJan 2026 4 · 4 min read
Live Events Calendar Planning: A 90-Day Template
Most LiveOps teams plan events reactively, one at a time, which makes every event feel like a fire drill.
Why this matters now
A rolling 90-day calendar with each event's return-curve target defined ahead of time turns LiveOps from constant improvisation into a predictable production pipeline.
What we're actually seeing
Studios that treat this as a one-time fix rather than an ongoing practice tend to see the gains fade within a quarter — the teams getting lasting results build it into their regular process.
Our recommendation
Lock your next 90 days of events before you launch the current one — that lead time is what actually lets art and economy tuning happen properly.
Written by
Manjunath MP
Unity Developer, Enixo Studio
Builds gameplay systems and engine tooling at Enixo, with a focus on performance across low-end Android hardware.
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2 comments
JinxTheRogue 2 days ago
This is exactly the kind of breakdown I needed — saved for the next sprint planning.
PixelPilot 1 day ago
Curious how this holds up on lower-end mobile hardware?
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