LiveOps
Astra Legends
LiveOpsEconomyEvents
Project overview
An always-on engagement — we plan, build and run every seasonal event for this title on a rolling calendar.
1
The challenge
Player retention dropped sharply after week two with no repeatable content loop.
2
What we did
Designed and ran a 12-event seasonal calendar with escalating rewards, economy tuning and live dashboards.
3
The result
Day-30 retention up 38%, and the seasonal model is now the game's core revenue driver.