Live Operations (LiveOps)
Bowling King
LiveOpsEconomyRetention
Project overview
A live-ops economy tuned specifically for VIP retention and daily engagement, built to reward consistency over one-off spend.
1
The challenge
Daily active users were healthy but spend was concentrated in a small VIP segment nobody was designing for directly.
2
What we did
Built a tiered VIP economy with daily spin mechanics and rewards tuned specifically to that segment’s play patterns.
3
The result
VIP segment retention and spend both improved measurably within the first tuning cycle.